United Business Media has sold the Publican, “the business voice of the licensed trade,” to William Reed Business Media.

The deal is worth £1.5m and will see the magazine, website, awards event and Theme and Bar Show brands move to William Reed. A further £150,000 will potentially be paid based on performance targets. The transaction is expected to be completed by the end of March subject to the conclusion of a TUPE consultation process, and will boost William Reed’s existing portfolio serving the licensed trade sector.

The current staff of the Publican will transfer to William Reed.

[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=4273&hilite=the+publican|_self|The Publican]