Two new additions to the Rooster consumer portfolio
Rooster has announced two new additions to its consumer portfolio:
NIXI Body, has appointed Rooster to build the brand’s profile in the UK via a sustained press office programme. Rooster will be working closely with NIXI Body co-founders, Kelly Newton and Coni Longden-Jefferson, to generate share of voice via product placement and sampling, lifestyle stories, expert commentary and profiling.
Cheesies has also appointed Rooster to deliver a PR programme to build brand and product awareness amongst cheese-loving consumer and snack-savvy trade audiences. Rooster will manage the press office for Cheesies, driving coverage to elevate the brand profile and create stand out for the product.