Smoking Gun PR has been appointed by England Squash to launch its latest campaign ‘Squash 101’. The agency’s sports division will advise on the launch of the rebranded and renamed ‘England Squash’ as it embarks on a series of ‘Squash 101’ workshop projects in leisure centres across the UK aiming to get the nation back onto the court.

The agency will focus on driving media coverage across regional and national press to raise awareness of the events and drive footfall, as well as targeting the trade sector in a bid to boost industry involvement in the campaign.