Skout has won a contract with integrated e-commerce solutions provider Sana Commerce to help raise brand awareness across Europe.

Netherlands-based Sana Commerce was looking for a PR consultancy with the reach to manage a PR programme across the UK, Benelux and DACH, targeting ERP, e-commerce, manufacturing, wholesaler and technology press in each region.

Skout will provide Sana with PR management services acting as a hub for press content creation, which will then be channelled out to a network of PR professionals in the territories, bringing economies of scale and consistency to the PR programme.