International integrated communications agency Diffusion has been appointed by parcelLab, the operations experience management platform, to help amplify its brand profile in the UK and increase demand for its  post-sales experience platform.

Having engaged Diffusion US as its agency of record in May 2021, parcelLab has now expanded Diffusion’s remit to include the UK market, following the company’s Series C funding of $112 million earlier this year. Working already with over 550 brands including Farfetch, Hotel Chocolat and Bose to improve the post-purchase experience for retailers and customers, the partnership will support parcelLab’s continued growth in the UK. Diffusion’s campaign will support the in-market demand generation strategy and boost its brand visibility amongst target C-suite, e-commerce and marketing audiences through a creative, content-led thought leadership strategy.