The Lucre Group has been chosen by Kettle Foods to be its UK agency.

The Lucre Group encompasses two main divisions, Lucre and RICH, which will both be working on content creation and seeding across digital and traditional media. Kettle Foods has a number of new products in development. A key part of Lucre’s role will be brand and SKU launch to both the trade and consumers; driving awareness, engagement and sampling.  The agency was appointed in August and the first campaigns are set to go live in October.