Heineken UK is to launch a publication aimed specifically at the UK on-trade sector.

First Orders, a magazine designed, written and produced by editorial content agency Wardour, will focus on advisory content for independent licensees, owners and pub and club managers.

First Orders will be distributed nationwide and published bi-monthly with four bespoke versions tailored for specific areas of the on-trade market, including high street venues, eating and sleeping establishments, leisure and entertainment outlets, and community venues. Articles will provide advice on business-building topics, ranging from the provision of wi-fi services for consumers to local environmental issues, by highlighting case studies and examples of best practice.

More information will be added to the FeaturesExec Media database soon.