As ResponseSource’s popularity amongst journalists grows, so does our client base of PR agencies, businesses and charities. DWPub now supplies a large chunk of the UK’s PR industry with a regular supply of media coverage opportunities. Using Google’s Fusion Tables application, and mainly for fun, we took our PR agency clients’ postcode data (excluding our many in-house clients) as a proxy for building a heatmap of the UK PR industry.

There are no surprises in the marked concentration of PR agencies in and around London and the South East of England. Outside of the South East, Manchester and Leeds appear to be hotter than the West Midlands. We see noticeable hot spots in Edinburgh, Glasgow, Newcastle and Bristol. There is a glow in the South West, and somewhat surprisingly, in Norwich.  Wales, it seems, is a bit of a desert (for ResponseSource).