<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PR Tips &#8211; ResponseSource</title>
	<atom:link href="https://www.responsesource.com/blog/category/pr-tips/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.responsesource.com</link>
	<description>ResponseSource &#124; Connecting the media</description>
	<lastBuildDate>Tue, 08 Aug 2023 17:42:20 +0000</lastBuildDate>
	<language>en-GB</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=5.2.2</generator>
	<item>
		<title>Why forward features are still a key tool for PR campaign planning</title>
		<link>https://www.responsesource.com/blog/what-are-forward-features/</link>
				<comments>https://www.responsesource.com/blog/what-are-forward-features/#respond</comments>
				<pubDate>Thu, 23 Jul 2020 14:00:13 +0000</pubDate>
		<dc:creator><![CDATA[Phoebe-Jane Boyd]]></dc:creator>
				<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[Forward features]]></category>
		<category><![CDATA[forward planning]]></category>
		<category><![CDATA[PR tips]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=34413</guid>
				<description><![CDATA[<p>Forward features are the editorial calendars created by publications to plan content coming up throughout the year. They usually comprise a list of topics with descriptions, deadlines for submission of content and publication dates. They [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/what-are-forward-features/">Why forward features are still a key tool for PR campaign planning</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p>Forward features are the editorial calendars created by publications to plan content coming up throughout the year. They usually comprise a list of topics with descriptions, deadlines for submission of content and publication dates. They can be seen as how-tos for getting the attention of particular editorial teams in need of specific contributions; instructions for what they need from their contributors.</p>
<p>Most of the magazines, websites and supplements that release their forward features lists will have planned for the upcoming year in October to December, making them vital tools for finding editorial opportunities and putting your PR plan for the year together in advance.</p>
<p>Forward features are subject to change as circumstances do throughout the year, but give a clear outline of the subjects media outlets in your key target markets will be covering.</p>
<p><strong>Why are features as useful for PR as news?</strong></p>
<p>While news stories are timely and report on what’s happening now, features are planned in advance and are usually longer in format, more detailed and researched.</p>
<p>Features can take so many formats – focused topics within trade magazines or regular themed sections within national newspapers or their supplements. They’re reliable; chosen and planned for in light of previous trends, popular topics, and most read or clicked-on content. They also help editorial themes align with advertising.</p>
<p><strong>What’s the difference between a column and a feature?</strong></p>
<p>Columns are like regular features, being recurring and based on particular topics. They can cover news in politics, reviews of technology releases or round-ups of fashion trends. Where they differ from regularly appearing features is that columns tend to be opinion-based, sometimes personality-based, and written by an expert in the field.</p>
<p><strong>Why are forward features a key PR tool?</strong></p>
<p>Instead of guessing what certain publications and journalists will be interested in over the next few months, checking a forward features list confirms which topics will be a focus for the media you’re targeting. They often also give the details of the journalist who will be writing key features and looking for relevant data, expert spokespeople or review products they can include.</p>
<p><strong>Where can forward features be found?</strong></p>
<p>If you have the time to go find them, forward features (some publications still call them ‘editorial calendars’) can usually be found on a publication’s website, sometimes under an advertising section and often in a media kit. Where they aren’t available for download, the publication’s advertising team is who to call and ask.</p>
<p>A quicker way of finding upcoming features you can contribute to is using a media database tool like the forward feature search on the <a href="https://www.vuelio.com/uk/pr-software/media-database/?clid=main_nav" target="_blank" rel="noopener noreferrer">Vuelio Media Database</a>. Here you can find and save relevant feature topics into lists, split them by categories for each of your clients and set up alerts for changes that happen throughout the year.</p>
<p>If the opportunities that features lists open up for targeting the right publications sound useful for your upcoming campaigns, see how the <a href="https://www.vuelio.com/uk/pr-software/media-database/?clid=main_nav" target="_blank" rel="noopener noreferrer">Vuelio Database</a> can help you find what you need to make plans for 2020 and beyond.</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/what-are-forward-features/">Why forward features are still a key tool for PR campaign planning</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>Media Interview with The Media Insider Podcast&#8217;s Helen Croydon</title>
		<link>https://www.responsesource.com/blog/media-interview-with-the-media-insider-podcasts-helen-croydon/</link>
				<comments>https://www.responsesource.com/blog/media-interview-with-the-media-insider-podcasts-helen-croydon/#respond</comments>
				<pubDate>Thu, 14 May 2020 08:10:54 +0000</pubDate>
		<dc:creator><![CDATA[Andrew Strutt]]></dc:creator>
				<category><![CDATA[Journalists]]></category>
		<category><![CDATA[PR issues]]></category>
		<category><![CDATA[PR Tips]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=45508</guid>
				<description><![CDATA[<p>From writing for every UK national paper from the Metro to the Times, to working in broadcast journalism at ITN and in radio too, Helen Croydon has a wide variety of experience in the media industry. </p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/media-interview-with-the-media-insider-podcasts-helen-croydon/">Media Interview with The Media Insider Podcast&#8217;s Helen Croydon</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[
<p>From writing for every UK national paper from the Metro to the Times, to working in broadcast journalism at ITN and in radio too, Helen Croydon has a wide variety of experience in the media industry. She has also found the time to author three books during her nearly 20-year career. </p>



<p>In January 2019, Helen decided to leave journalism to set up her own PR company, <a rel="noreferrer noopener" aria-label="Thought Leadership PR (opens in a new tab)" href="https://www.thoughtleadershippr.com/" target="_blank">Thought Leadership PR</a>, to use her experience of the media to get others into it and in July last year started the <a rel="noreferrer noopener" aria-label="Media Insider (opens in a new tab)" href="https://www.themediainsider.fm/the-media-insider-podcast-trailer/" target="_blank">The Media Insider Podcast</a>. Each episode features a commissioning editor from across print, digital and broadcast journalism and has featured the likes of Charlie Lindlar from HuffPost and ITV News head of planning Richard Pollins. It helps journalists and PRs understand how these publications work in terms of commissioning pieces and the best time and way to pitch.</p>



<p><strong>What
were your reasons for wanting to start the podcast?</strong></p>



<p>As a former
journalist, what makes a story has been engrained in me. I can scan a long
email or listen to a complicated concept and can (usually!) quickly get a feel
for how best it can be used, for example as a news story or feature, etc.
Making the transition from journalism to PR, I realised how much I take this
for granted. </p>



<p>Even after a
15-year career as an author and journalist, I still find the planning process
at many publications or programmes an enigma. I’ve worked across all forms of
media, but I have no idea when long-lead printed magazines plan their stories,
how commissioning timetables have changed for digital-only publications or how
trade publications work. The only true way to understand the planning process
of different platforms is to speak to the editors who put it together. </p>



<p>My podcast
is as much a learning tool for myself as it is for my listener base of PRs,
entrepreneurs and freelance journalists.</p>



<p><strong>How
do you go about selecting guests to get a balance of roles from different media
platforms?</strong></p>



<p>The main criteria is that guests are in a commissioning role so they can explain the different pages/sections/formats of the publication or programme and how the planning works. There are many industry podcasts with high-profile media personalities giving perfectly insightful observations about topical PR stories and media trends. However, I didn’t want this to be another podcast with anecdotal discussion. I wanted it to deliver practical advice on the things that the public and PR need to know to pitch to the media: What are the editors looking for? What are the story formats? When and how can you pitch relevant stuff to them? </p>



<p>My long-term aim is for my podcast library to serve as a publication-by-publication advice manual.</p>



<p><strong>Do journalists and PRs have a better understanding of each other than ever before? How can things improve?</strong></p>



<p>No, it’s
worse! PRs’ main remit used to be pitching to the press. But now this so-called
‘media relations’ is just one pillar of a company or individual’s publicity
strategy. This means that the professional roles of ‘marketing’ and ‘PR’ have
blurred. Many small businesses assign one employee to do both. And even PR
professionals at agencies are now often hybrids of content creators or social
media managers. When I was a freelance journalist it was not uncommon to get an
email from a young enthusiastic comms/marketing/PR pro pitching their company’s
blog post ‘to run in my publication’ because they think that’s what ‘content
creation’ is.</p>



<p><strong>How
big an affect has digital media had in the way journalists and PRs interact?</strong></p>



<p>It’s made it more difficult for PRs to build a picture of the media landscape. The digital media has become a blurred web of online magazines, blogs, advice sites, podcasts, and even branded journalism platforms or influencer YouTube channels. It is impossible to keep track of the main platforms; how reputable they are or whether they follow any patterns. Pre-digital age, PRs knew that The Daily Mail had a lifestyle section on a Thursday called Femail or that BBC Business uses topical commentators (etc., etc.). The list was long, but at least it was exhaustive. Now there is a plethora of low-tier blog-come-magazine websites, the sorts of places that publish clickbait, and it is these titles that welcome contributor-authored articles and are more receptive to PRs pitching editorially questionable content. </p>



<p>Even some
traditional top-tier publications have contributor programmes where
non-journalists write things, and daily newspapers have ever more sponsored
content. Whether this is good or bad is a separate debate, but what this means
is that for PRs and the general public it’s more unclear what is media-worthy
and what the difference is between a reputable news article that a qualified
journalist has written and has been legally checked, to some business advice
article, ghost-written by a PR team.</p>



<p><strong>How
can we all work to improve diversity in journalism?</strong></p>



<p>I’m not an
expert on diversity strategies. However, two things to say on this: in the
newsrooms I worked in, there were always lots of female managers. When I speak
to friends in other industries, it seems that the media is more progressive in
having females in senior roles.</p>



<p>Secondly,
the bigger diversity issue affecting journalism, in my opinion, is not
gender-gap or race-gap but pay-gap. Journalists are terribly paid and highly
stretched. That’s the reason I left the profession and set up a PR agency. In
broadcast, there are many junior roles, and a few editorial roles but very
little in between. So you get 22-year-olds fresh from a journalism degree,
doing the same work, at similar rates, as frustrated but very talented
40-somethings. I freelanced at a national newsroom in 2011 and went back eight
years later to find the pay rate was the same. </p>



<p>The pace of work is intense – small mistakes are serious when your audience is tens of thousands and when you make them you get yelled at. Then you get super-star presenters, or super-star columnists, on six figures. That’s the bigger diversity issue which the industry needs to sort. </p>



<p><strong>Listen to The Media Insider Podcast <a rel="noreferrer noopener" aria-label="here (opens in a new tab)" href="https://www.themediainsider.fm/the-media-insider-podcast-trailer/" target="_blank">here</a>, follow Helen on Twitter <a rel="noreferrer noopener" aria-label="@helen_croydon (opens in a new tab)" href="https://twitter.com/helen_croydon" target="_blank">@helen_croydon</a> and find out more about Thought Leadership PR on the <a rel="noreferrer noopener" aria-label="website (opens in a new tab)" href="https://www.thoughtleadershippr.com/" target="_blank">website</a>. </strong></p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/media-interview-with-the-media-insider-podcasts-helen-croydon/">Media Interview with The Media Insider Podcast&#8217;s Helen Croydon</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>Beyond 300 DPI &#8211; digital image tips for publishers</title>
		<link>https://www.responsesource.com/blog/beyond-300-dpi-digital-image-tips-for-publishers/</link>
				<comments>https://www.responsesource.com/blog/beyond-300-dpi-digital-image-tips-for-publishers/#respond</comments>
				<pubDate>Tue, 01 Oct 2019 10:52:01 +0000</pubDate>
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
				<category><![CDATA[Guest blog]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[Media images]]></category>
		<category><![CDATA[Sending images]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=43351</guid>
				<description><![CDATA[<p>ResponseSource is committed to making life easier for journalists and their sources. One topic that comes up again and again is around images &#8211; too big or too small; too many or too few; too [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/beyond-300-dpi-digital-image-tips-for-publishers/">Beyond 300 DPI &#8211; digital image tips for publishers</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[
<p><strong>ResponseSource is committed to making life easier for journalists and their sources. One topic that comes up again and again is around images &#8211; too big or too small; too many or too few; too simple, too snazzy. We&#8217;ve provided </strong><a href="https://www.responsesource.com/blog/seven-tips-providing-images-to-media/"><strong>tips on images</strong></a><strong> for PR professionals in the past (see also </strong><a href="https://www.responsesource.com/blog/how-important-are-images-to-journalists/"><strong>here</strong></a><strong> and </strong><a href="https://www.responsesource.com/blog/pr-tips-21-ways-images-can-make-break-press-releases/"><strong>here</strong></a><strong>), but images can bamboozle journalists too.  This guest post from <a href="https://www.linkedin.com/in/juligreenwood/">Juli Greenwood</a>, director of communications at image and video management platform Cloudinary, offers some guidelines for journalists to take the the stress out of sourcing and specifying images.</strong></p>



<p>You know it all too well. You finally finished off that big
feature article and just need to source some images to go with it. You’ve asked
your PR contact for three images, at least ‘300 DPI’ , then it all went
quiet&#8230;</p>



<p>While most cameras and phones produce images in 300+ DPI
(dots per inch), as soon as people share them on WhatsApp, Instagram and other
channels they are automatically reformatted to 72 DPI or lower in order to save
space. When your PR contact goes quiet, he or she is often frantically trying
to hunt down the original, un-reformatted images. But do you really need 300
DPI images?</p>



<p>If they’re photographs going into print media, the answer is
likely yes. But DPI alone is meaningless without accounting for a picture’s
format and dimensions (cover photo or postage stamp?). DPI is irrelevant for
infographics, charts and other vector, or line drawings, whose resolution
doesn’t change with resizing. With digital publishing, DPI (or PPI &#8211; pixels per
inch) can usually be much lower and, again, only applies to photographs. </p>



<p>In working with prolific digital publishers like BuzzFeed,
Conde Nast and CNN, we’ve tackled almost every image management issue out
there. Here are six points to consider ‘beyond 300 DPI’:</p>



<p><strong>1. GIF and JPEG are reliable old standbys<br></strong>If your site doesn’t use a system that adapts image file formats to      readers’ browsers or mobile displays, ask for GIF or JPEG files. The two, however, are not interchangeable. GIF is ideal for brand logos and line-art with simple colour palettes. One advantage of GIFs is that they don’t lose detail when compressed &#8211; so compression won’t change a brand’s colour. JPEG was designed &#8211; and is the best choice of the two &#8211; for photographs. JPEGs do, however, lose a little quality when compressed. <br></p>



<p><strong>2. Consider new formats like HEIF <br></strong>If your readers are Apple users, ask for HEIF files. This format uses      modern compression techniques, providing high definition and flexibility in a small package. HEIF also allows for 3D, animation and other special effects, and supports a very wide colour spectrum. Google’s WebP format offers similar advantages and is supported by most browsers (though some require an extension).<br></p>



<p><strong>3. Bigger can be worse <br></strong>When people have to wait for images to load, they often give up and move on. In fact, research shows you have just three seconds or less before that happens. Smaller files load much faster than large ones, so unless you know your readers are using very high end kit, it’s better to err on the side of small. 72 PPI and files sizes measured in KB rather than MB will usually suffice.<br></p>



<div class="wp-block-image"><figure class="aligncenter"><img src="https://www.responsesource.com/content/uploads/2019/10/shutterstock_1453771562.jpg" alt="Image illustrating bored and frustrated man waiting on slow loading page" class="wp-image-43367" srcset="https://www.responsesource.com/content/uploads/2019/10/shutterstock_1453771562.jpg 800w, https://www.responsesource.com/content/uploads/2019/10/shutterstock_1453771562-300x200.jpg 300w, https://www.responsesource.com/content/uploads/2019/10/shutterstock_1453771562-768x512.jpg 768w, https://www.responsesource.com/content/uploads/2019/10/shutterstock_1453771562-500x333.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption>Bigger images can be slow to load and annoy your users&#8230;</figcaption></figure></div>



<p><strong>4. Crop wisely <br></strong>When images are resized in a window or on mobile formats, the result can be unflattering if cropped in the wrong place. Cloudinary customer StubHub wrote <a href="https://medium.com/stubhub-product-tech-blog/https-medium-com-stubhub-product-tech-blog-helping-fans-see-the-whole-picture-e55edf2c617b">this Medium article</a> warning of      unwittingly making Billy Idol’s armpit the focus of an image!&nbsp; <br></p>



<p><strong>5. Ask for an extra ‘link unfurl’ image <br></strong>The link unfurl image is the picture that’s shown with shared links in      Slack, WhatsApp, Messenger and other messaging services. More people are sharing articles on these platforms so it’s important for the unfurl image (and the accompanying text) to be compelling. We strongly advise publishers against using their ‘<a href="https://en.wikipedia.org/wiki/Hero_image">hero image</a>’ which is too generic and can make shared links look spammy or unprofessional. <br></p>



<div class="wp-block-image"><figure class="aligncenter is-resized"><img src="https://www.responsesource.com/content/uploads/2019/10/twitterarticleshareexample.jpg" alt="Screenshot of article share on Twitter" class="wp-image-43359" width="300" height="408" srcset="https://www.responsesource.com/content/uploads/2019/10/twitterarticleshareexample.jpg 600w, https://www.responsesource.com/content/uploads/2019/10/twitterarticleshareexample-221x300.jpg 221w, https://www.responsesource.com/content/uploads/2019/10/twitterarticleshareexample-300x408.jpg 300w, https://www.responsesource.com/content/uploads/2019/10/twitterarticleshareexample-500x680.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption>&#8220;Unfurl&#8221; images are a cut-down version of images used in share links on messaging services and social media</figcaption></figure></div>



<p><strong>6. Consider a media management solution <br></strong> Now that people read and view content through so many different browsers and devices, it’s worth looking at a media management system. Most importantly, these give publishers the flexibility to use new, improved and smaller file formats knowing they will be automatically adapting for any readers’ environment. Some provide smart auto-cropping (see point 4) and other dynamic image manipulation that would otherwise require a lot of hand coding.<br></p>



<p> As a spec, 300 DPI at least had the advantage of being simple. However, in digital publishing, there is more flexibility, more options and therefore greater opportunity to use images to both sell and tell your stories. </p>



<p><em>Guest post by Juli Greenwood, director of communications, </em><a href="https://cloudinary.com/about"><em>Cloudinary</em></a></p>



<p><strong>Armed with these tips for sourcing images, why not request photos, infographics and illustrations to support your stories on the free Journalist Enquiry Service?  Just go to <a href="https://responsesource.com/send">responsesource.com/send</a> and fill out the form, selecting &#8220;Images / video / audio&#8221; in the &#8220;Looking for:&#8221; section. </strong></p>



<!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2017/05/Blog-header-size-template-300x168.png" class="left wp-post-image" alt="Make or break images" srcset="https://www.responsesource.com/content/uploads/2017/05/Blog-header-size-template-300x168.png 300w, https://www.responsesource.com/content/uploads/2017/05/Blog-header-size-template-768x430.png 768w, https://www.responsesource.com/content/uploads/2017/05/Blog-header-size-template-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2017/05/Blog-header-size-template-500x280.png 500w, https://www.responsesource.com/content/uploads/2017/05/Blog-header-size-template.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/pr-tips-21-ways-images-can-make-break-press-releases/">
        PR Tips: 21 ways images can make or break your press releases    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
        26 May 2017    </div>
</div>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/beyond-300-dpi-digital-image-tips-for-publishers/">Beyond 300 DPI &#8211; digital image tips for publishers</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>Not just an online job shop: How LinkedIn can be used to promote your business</title>
		<link>https://www.responsesource.com/blog/how-linkedin-can-be-used-to-promote-your-business/</link>
				<comments>https://www.responsesource.com/blog/how-linkedin-can-be-used-to-promote-your-business/#respond</comments>
				<pubDate>Tue, 13 Nov 2018 11:17:37 +0000</pubDate>
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
				<category><![CDATA[Guest blog]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Jo Crellin]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spottydog communications]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=39557</guid>
				<description><![CDATA[<p>A guest post written by Jo Crellin, Head of Digital at spottydog communications You won’t find a social network with more of a defined purpose and audience than LinkedIn. Where the likes of Facebook, Twitter, [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/how-linkedin-can-be-used-to-promote-your-business/">Not just an online job shop: How LinkedIn can be used to promote your business</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p><strong><em>A guest post written by Jo Crellin, Head of Digital at spottydog communications</em></strong></p>
<p>You won’t find a social network with more of a defined purpose and audience than LinkedIn. Where the likes of Facebook, Twitter, Instagram and Snapchat are always playing copycat with each other, nothing reaches a focused, business audience like LinkedIn. If your business wants to talk to other businesses then you need to be here – these are the top reasons why;</p>
<p><strong><u>Not just jobs</u></strong></p>
<p>It’s well-known that LinkedIn is an Aladdin’s cave for recruiters, however movers and shakers in all industries are using it to build their reputation, grow their business development networks, meet new suppliers and create talent pools for future growth. Far from being a jobs board, the platform is always evolving to encourage different content types, and more recently introduced native video, because they recognise that people expect to use these new mediums to do business.</p>
<p><strong><u>Building a brand</u></strong></p>
<p>Creating your own business page on LinkedIn puts you on the map for your suppliers to find you, as well as the odd consumer who might want to check your credentials. Creating a page and maintaining a schedule of relevant posts means you can explain your brand promise, highlight quality messages, position your company as experts in your field and showcase that you understand the needs of your individual consumers.</p>
<p>Keeping on top of industry news and sharing articles will also demonstrate your role as a pillar in your community and sharing stories of your employees who are making a difference to your industry can all contribute to your position as a market leader.</p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2018/08/Instagram-campaigns-300x168.png" class="left wp-post-image" alt="Instagram campaigns" srcset="https://www.responsesource.com/content/uploads/2018/08/Instagram-campaigns-300x168.png 300w, https://www.responsesource.com/content/uploads/2018/08/Instagram-campaigns-768x430.png 768w, https://www.responsesource.com/content/uploads/2018/08/Instagram-campaigns-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2018/08/Instagram-campaigns-500x280.png 500w, https://www.responsesource.com/content/uploads/2018/08/Instagram-campaigns.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/using-instagram-to-help-drive-commercial-campaigns/">
        Using Instagram to help drive commercial campaigns    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
        20 Aug 2018    </div>
</div></p>
<p><strong><u>Building an individual reputation</u></strong></p>
<p>The other way to use LinkedIn is to encourage your employees to post articles and blog posts (either their own or those from the company page) onto their LinkedIn profile. This activity is simple and acts as peer-to-peer recommendation reaching a much wider audience, just imagine if you arranged for all your employees to share one key company message and how far that would reach. It’s also possible for some businesses to encourage all employees to adopt a branded header image which gives any new business partners a professional impression.</p>
<p><strong><u>Make the most of video</u></strong></p>
<p>With the prediction that 80% of all internet traffic will come from video, it’s no surprise that this is one bandwagon that needs to be jumped on. Using your smartphone and apps like imovie, it’s easier than ever to create something meaningful yourself. A simple idea could be to highlight your star employees with a vox pop interview, give people a behind-the-scenes tour of your business or even provide thought leadership in video format rather than a blog – all of these will ensure you feature highly in LinkedIn’s algorithm.</p>
<p>Just remember to keep it short and sweet, a minute or two is optimal as most video will be consumed on mobile. And if you can add subtitles, all the better as it’s always recommended you design for silent mode but delight with sound on.</p>
<p><strong><u>Leave your business cards in the office</u></strong></p>
<p>That’s not to say you should do away with a card that helps you leave an impression, but it’s not a must-do for great networking. It’s perfectly acceptable at today’s events to ask people to connect with you while you stand talking to them. It means no filing of cards when you get back to your desk and an open line of communication when you want to continue the conversation with your new friends and make new business a little easier.</p>
<p>A good LinkedIn strategy is cost-effective and helps you reach new customers on a one-to-one level without leaving your keyboard!</p>
<p>&nbsp;</p>
<p><strong>About the Author</strong></p>
<p><i><img class="alignleft size-thumbnail wp-image-39558" src="https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content-150x150.jpg" alt="Jo Crellin spottydog communcations' Head of Digital and Content" width="150" height="150" srcset="https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content-150x150.jpg 150w, https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content-300x300.jpg 300w, https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content-768x768.jpg 768w, https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content-1024x1024.jpg 1024w, https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content-500x500.jpg 500w, https://www.responsesource.com/content/uploads/2018/11/Jo-Crellin-spottydog-communcations-Head-of-Digital-and-Content.jpg 1080w" sizes="(max-width: 150px) 100vw, 150px" />Jo Crellin is Head of Digital and Content at Midlands PR agency <a href="https://www.spottydogcommunications.com/">spottydog communications</a>, w</i><i>ith over 15 years’ experience in both agency and in-house communications and digital marketing roles. Jo’s worked with global brands spanning fine arts and office interiors through to retail. </i><i>Here, she discusses how </i><i>LinkedIn is more than just an online job shop and how it can be used to promote your business.</i></p>
<p>If you need support with your LinkedIn strategy get in touch <a href="mailto:jo@spottydogcommunications.com">jo@spottydogcommunications.com</a>.</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/how-linkedin-can-be-used-to-promote-your-business/">Not just an online job shop: How LinkedIn can be used to promote your business</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>How to use &#8216;Circles of Focus&#8217; for a more targeted PR approach</title>
		<link>https://www.responsesource.com/blog/how-to-use-circles-of-focus-for-a-more-targeted-pr-approach/</link>
				<comments>https://www.responsesource.com/blog/how-to-use-circles-of-focus-for-a-more-targeted-pr-approach/#respond</comments>
				<pubDate>Mon, 22 Oct 2018 14:53:19 +0000</pubDate>
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
				<category><![CDATA[Guest blog]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Circles of Focus]]></category>
		<category><![CDATA[Guest post]]></category>
		<category><![CDATA[Impression]]></category>
		<category><![CDATA[Laura Hampton]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=39331</guid>
				<description><![CDATA[<p>A guest post written by Laura Hampton, Head of PR at Impression It’s widely recognised that PR is a ‘top of the funnel’ activity as much as it is a conversion tool. In a less [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/how-to-use-circles-of-focus-for-a-more-targeted-pr-approach/">How to use &#8216;Circles of Focus&#8217; for a more targeted PR approach</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p><strong><em>A guest post written by Laura Hampton, Head of PR at Impression</em></strong></p>
<p><span style="font-weight: 400;">It’s widely recognised that PR is a ‘top of the funnel’ activity as much as it is a conversion tool. In a less ‘business jargonny’ way, that, simply put, means it helps businesses reach new audiences. It grows visibility by making more people aware of a product, service or brand.</span></p>
<p><span style="font-weight: 400;">The scope for us as PR professionals is potentially limitless. ‘Spin’ the story in the right way or shoehorn ‘expertise’ into a client and we can get featured pretty much anywhere, for pretty much anything.</span></p>
<p><span style="font-weight: 400;">But while our counterparts of 20, even 10 &#8211; even 2! &#8211; years ago would have been judged on their ability to gain a </span><i><span style="font-weight: 400;">high quantity</span></i><span style="font-weight: 400;"> of features, the modern PR (especially those working in the </span><a href="https://www.impressiondigital.com/digital-marketing/digital-pr/"><span style="font-weight: 400;">digital PR</span></a><span style="font-weight: 400;"> sphere) must focus on </span><i><span style="font-weight: 400;">quality</span></i><span style="font-weight: 400;">.</span></p>
<h3><strong>Why we aim for quality over quantity</strong></h3>
<p><span style="font-weight: 400;">PR, at its most basic level, is about getting the right messages out to the right people &#8211; right? We can all agree, then, that a feature that’s completely removed from our client in terms of its content or the publication in which it&#8217;s featured is going to be of less value than one in a highly revered publication for our target industry, where we’re positioned as experts or leaders.</span></p>
<p><span style="font-weight: 400;">The same is true of the way Google perceives the coverage we achieve. In the world of SEO (search engine optimisation &#8211; the process of improving visibility in the search results pages), coverage we achieve for our clients, when accompanied by </span><i><span style="font-weight: 400;">links</span></i><span style="font-weight: 400;"> to our clients’ websites, count as votes. Websites with the most votes have a much better chance of featuring in the top spots of the search results pages.</span></p>
<p><span style="font-weight: 400;">But much like all coverage is not created equal, nor are links/votes. As far as Google is concerned (and therefore how your digital marketer type clients are going to judge you), coverage needs to be relevant to be worthwhile. Quality over quantity. Relevance over mass.</span></p>
<h3><strong>The ‘circles of focus’ theory</strong></h3>
<p><span style="font-weight: 400;">The circles of focus theory goes that you need to identify and agree the topics for which your client is willing to be known, and where they have credibility. The theory’s structure means that you also recognise the proximity of each topic to conversion &#8211; i.e. how likely the consumer of the content is to then decide to buy from your client (and how close to the bottom of the funnel your coverage sits).</span><br />
<span style="font-weight: 400;">Core topics</span><br />
<span style="font-weight: 400;">Core topics are those which sit at the heart of your strategy. They’re the topics that best represent your client’s primary offering(s).</span></p>
<p><span style="font-weight: 400;">Let’s say you have a client who sells fashion products online. Their core areas of focus might be ‘women’s clothing’ or ‘shoes’ or ‘jewellery’. Bag them a feature on Cosmopolitan or Harper’s Bazaar with an article talking about their latest range of women’s workwear and you’ll likely be rewarded with a very happy client. That’s because the idea of someone seeing that feature and going on to buy from your client is a pretty compelling one. The audience of that content likes fashion, your client is positioned as the fashion expert, and you’ve achieved the perfect mix.</span></p>
<p><span style="font-weight: 400;">From Google’s perspective, that works too. When it looks at who’s ‘voted’ for your fashion client in the form of a link to their site, the relevance of both the content and the publication will make this a much more valuable vote and contribute much more to improved search engine rankings.</span></p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-300x168.png" class="left wp-post-image" alt="" srcset="https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-300x168.png 300w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-768x430.png 768w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-500x280.png 500w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/pr-mistakes-and-advice/">
        "We made the mistakes so you don't have to" - advice from senior PR pros    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
        20 Sep 2018    </div>
</div></p>
<h3><strong>Secondary topics</strong></h3>
<p><span style="font-weight: 400;">The thing about core topics is that they do sit closest to what your client sells. And they are, therefore, quite inherently, salesy. Journalists don’t want ‘salesy’ without good reason, so you can end up struggling to gain that coverage (unless you’re willing to pay for it which, for all sorts of reasons, won’t help your SEO visibility, but could still be worth doing in the right circumstances… but we digress).</span></p>
<p><span style="font-weight: 400;">That’s where we might start to move away from that core and consider the topics that are one step removed, where our client is willing to be known and still relevant, but not directly related to what they sell.</span></p>
<p><span style="font-weight: 400;">In the fashion client example, this might be topics around consumer engagement, retail, ecommerce or manufacturing. They might seek to be known as experts in merchandising or in sourcing ethical clothing or in the choice of fabrics. But at the same time, you’ll recognise that a feature on any one of those topics, while relevant, is less likely to prompt a conversion than your core topics.</span></p>
<h3><strong>Tertiary topics</strong></h3>
<p><span style="font-weight: 400;">These are the topics furthest removed from your core &#8211; but, importantly, </span><i><span style="font-weight: 400;">still relevant</span></i><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Tertiary topics are usually the most mass in appeal, too. So while our fashion client might want to be known for their core topics more than any other, the scope for gaining them coverage when talking around tertiary themes like business growth, UK politics (careful here!) or zombie apocalypse plans (that’s right, we ran this campaign for a client) is much greater. That’s because there are more publications to talk about more general topics than there are fashion magazines.</span></p>
<p><span style="font-weight: 400;">Of course, the propensity of a consumer to buy your latest bomber jacket solely on the back of learning about your opinions on the best way to escape the undead is far less than that of someone who read your fashion article in Cosmo, so it’s about give and take &#8211; and the recognition that mass appeal is more about top of the funnel targeting and therefore can’t be judged on its ability to generate sales.</span></p>
<p><span style="font-weight: 400;">The circles of focus theory has been deftly visualised by the Impression design team, here:</span></p>
<p><img class="size-full wp-image-39332 aligncenter" src="https://www.responsesource.com/content/uploads/2018/10/impression-circles-of-focus.png" alt="" width="801" height="652" srcset="https://www.responsesource.com/content/uploads/2018/10/impression-circles-of-focus.png 801w, https://www.responsesource.com/content/uploads/2018/10/impression-circles-of-focus-300x244.png 300w, https://www.responsesource.com/content/uploads/2018/10/impression-circles-of-focus-768x625.png 768w, https://www.responsesource.com/content/uploads/2018/10/impression-circles-of-focus-500x407.png 500w" sizes="(max-width: 801px) 100vw, 801px" /></p>
<p><span style="font-weight: 400;">Note the size of the circles &#8211; where the core is the smallest and the tertiary the largest, mirroring the potential target audience size for each.</span></p>
<h3><strong>How to agree circles of focus with a client (and how to use them in reality)</strong></h3>
<p><span style="font-weight: 400;">Theories are all well and good but if you don’t actually implement them, you won’t see the benefit.</span></p>
<p><span style="font-weight: 400;">Implementing a circles of focus approach has got to be a collaborative approach, and therein lies in beauty. Conducting a ‘focus workshop’ with your client might seem like a bit investment today, but get the topics pinned down early on and you stand a much better chance of pleasing them &#8211; and Google &#8211; in the future.</span></p>
<p><span style="font-weight: 400;">With topics agreed, it’s important to document them and ensure the information is shared with your whole team &#8211; internally and at the client end. That document becomes your agreement, firstly that you will actively seek opportunities in those topical areas and secondly that they will support your work by providing comment and content as required.</span></p>
<p><span style="font-weight: 400;">However you choose to go about implementing the circles of focus theory, the key takeaway is that it’s about relevance. There’s a lot of talk about ‘links’ in SEO and AVE in traditional PR, but it’s only when we consider the audience and the conversion funnel that we can truly show value in our work.</span></p>
<p><strong>About the Author</strong></p>
<p><img class="alignleft size-thumbnail wp-image-39333" src="https://www.responsesource.com/content/uploads/2018/10/laura-hampton-150x150.jpg" alt="Laura Hampton" width="150" height="150" />Laura Hampton is the Head of PR at multi award winning digital marketing agency <a href="https://www.impressiondigital.com/">Impression</a>. With a background in journalism and PR alongside nearly 8 years in SEO, Laura works with her clients to craft digital PR campaigns that deliver tangible ROI. In her spare time, Laura represents the UK at international skydiving competitions with her team, Chimera.</p>
<p>Follow Laura &#8211; <a href="https://twitter.com/lauralhampton">@lauralhampton</a></p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/how-to-use-circles-of-focus-for-a-more-targeted-pr-approach/">How to use &#8216;Circles of Focus&#8217; for a more targeted PR approach</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>How to Overcome the 4 Most Common Content Marketing Struggles</title>
		<link>https://www.responsesource.com/blog/overcome-common-content-marketing-struggles/</link>
				<comments>https://www.responsesource.com/blog/overcome-common-content-marketing-struggles/#respond</comments>
				<pubDate>Wed, 26 Sep 2018 14:32:31 +0000</pubDate>
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Guest post]]></category>
		<category><![CDATA[Liberty Marketing]]></category>
		<category><![CDATA[Paul Hunter]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=38991</guid>
				<description><![CDATA[<p>A guest blog post written by Paul Hunter, Marketing Manager of Liberty Marketing Every successful business creates a great content marketing campaign that churns out good content, surprising statistics and great research. There is no [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/overcome-common-content-marketing-struggles/">How to Overcome the 4 Most Common Content Marketing Struggles</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p><strong><em>A guest blog post written by Paul Hunter, Marketing Manager of Liberty Marketing</em></strong></p>
<p>Every successful business creates a great content marketing campaign that churns out good content, surprising statistics and great research. There is no disputing the fact that content marketing gives a business the chance to create brand awareness, as well as improving customer engagement and lead generation.</p>
<p>While it is encouraging to hear that <a href="https://www.snapapp.com/blog/54-content-marketing-stats-guide-your-2018-strategy">72% of marketers have a content marketing strategy</a> in place, it also means that the marketing world is a lot more competitive, and it is a lot harder to get your content seen.</p>
<p><img class="alignleft wp-image-38993 size-full" src="https://www.responsesource.com/content/uploads/2018/09/Computer-Libery-Marketing.jpg" alt="Computer Liberty Marketing" width="940" height="607" srcset="https://www.responsesource.com/content/uploads/2018/09/Computer-Libery-Marketing.jpg 940w, https://www.responsesource.com/content/uploads/2018/09/Computer-Libery-Marketing-300x194.jpg 300w, https://www.responsesource.com/content/uploads/2018/09/Computer-Libery-Marketing-768x496.jpg 768w, https://www.responsesource.com/content/uploads/2018/09/Computer-Libery-Marketing-500x323.jpg 500w" sizes="(max-width: 940px) 100vw, 940px" /></p>
<p>There is more to content marketing than writing a couple of blogs for the company site. If you want a successful content marketing strategy that will lead to great coverage and results, then it is important to know exactly what you’re producing, your targets and why you’re producing it.</p>
<p>Here are some of the ways that you can overcome the most common content marketing struggles.</p>
<p><strong>Staying Ahead of the Competition</strong></p>
<p>As previously mentioned, the content marketing industry is becoming more competitive. Larger companies produce reams of great content each day, and it may seem ridiculously daunting trying to compete with companies such as Apple and Coca-Cola. Just because your competitors may be bigger and have a larger budget, do not back down – everyone has to start somewhere!</p>
<p>Your audience will come naturally with brand awareness and word of mouth, so focus on creating a devoted audience rather than trying to get a larger audience. It is quality over quantity, after all. Utilising <a href="https://blog.hubspot.com/marketing/definition-long-tail-keyword-100-words-sr">longtail keywords</a> is a great starting place!</p>
<p><strong>Entertaining a Tough Crowd</strong></p>
<p>Some companies have it easier when it comes to content marketing; bigger budgets, larger teams and better connections. However, with a bit of hard word, content marketing can work whatever the industry. Sometimes, it isn’t always possible to make a dull topic stimulating, but you can definitely make educational and helpful content that people will appreciate.</p>
<p>Most of the time, if a piece of content helps someone and answers their question, especially when no other website can, then that piece of content will be far from boring and they will be grateful to you for helping out with their problem.</p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-300x168.png" class="left wp-post-image" alt="" srcset="https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-300x168.png 300w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-768x430.png 768w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you-500x280.png 500w, https://www.responsesource.com/content/uploads/2018/09/Mistakes-and-what-they-taught-you.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/pr-mistakes-and-advice/">
        "We made the mistakes so you don't have to" - advice from senior PR pros    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
        20 Sep 2018    </div>
</div></p>
<p><strong>Overlooking the Importance of Digital PR</strong></p>
<p>Writing great content is one thing, but it is important to share it too. It is just as important to shout about the new content, as it is to write about it in the first place.</p>
<p>Outreach and digital PR are some of the biggest content marketing problems that businesses face. The phrase from <em>Field of Dreams</em>, <strong>“if you build it, they will come”</strong> is sadly something that those in marketing cannot go by.</p>
<p>You can’t write content and hope the right person will come across it, it is important to push this story out and shout about the amazing work that you’ve been doing. Journalists appreciate PRs for sharing the news, especially on a quiet news day.</p>
<p>Look into techniques like influencer marketing, social media sharing and email newsletters, which are all great ways to share content. Businesses need to be aware of the way that PR is changing and the different pathways to take to get your content out there.</p>
<p>If you’ve created something that you’re really proud of and you really think that the outcome is amazing, it may be worth keeping a bit of budget behind for paid promotion.</p>
<p><strong>Monitoring Metrics and Results</strong></p>
<p><img class="alignleft size-full wp-image-38994" src="https://www.responsesource.com/content/uploads/2018/09/Graphs-Liberty-Marketing.jpg" alt="Graphs Liberty Marketing" width="940" height="627" srcset="https://www.responsesource.com/content/uploads/2018/09/Graphs-Liberty-Marketing.jpg 940w, https://www.responsesource.com/content/uploads/2018/09/Graphs-Liberty-Marketing-300x200.jpg 300w, https://www.responsesource.com/content/uploads/2018/09/Graphs-Liberty-Marketing-768x512.jpg 768w, https://www.responsesource.com/content/uploads/2018/09/Graphs-Liberty-Marketing-500x334.jpg 500w" sizes="(max-width: 940px) 100vw, 940px" /></p>
<p>With any sort of marketing, measuring success is extremely important. It is great to analyse the data and find out what strategies worked, and what didn’t work well. This is where a lot of marketers struggle.</p>
<p>In order to measure success; take a look back at your original goals. Do you want your content to gain five pieces of national coverage? Do you want to widen your social media following? These are good things to look at prior to the campaign.</p>
<p>The next step to take is to decide how you’re going to measure the return of investment of your content. If you want to generate more leads from your blog, for example, then setting up conversion paths and tracking in Google Analytics would be a good start.</p>
<p>Tracking the success of your marketing has become a lot easier over the years. Here are 3 great ways that you can measure the success of your content marketing efforts:</p>
<ol>
<li><strong>Setting up conversion tracking on social media – </strong><a href="https://www.digitaldoughnut.com/articles/2015/may/how-to-measure-roi-for-your-digital-marketing-camp">Measure the ROI</a> of the content that you promote on Facebook by looking at what a user does after seeing it. Do they engage with it? Do they ignore it? These are good things to know.</li>
<li><strong>Setting up conversion tracking on Google Analytics – </strong>You can <a href="https://optinmonster.com/google-analytics-101-how-to-track-your-conversions-step-by-step/">track the number of conversions</a> by setting up a tracking code on your site. You can also set up your personal goals such as how many people download your brochure, sign up to your emails and/or how many people click through your call to action.</li>
<li><strong>Filtering sales transaction data &#8211;</strong>B2C marketers should be applying filters in order to track the total % of revenue that comes from different areas of the website. A good example of this is tracking how many purchases came from a direct result of your new blog post.</li>
</ol>
<p><strong> </strong></p>
<p>If you’re really struggling with your content marketing strategy, then the best thing to do would be to call a professional. While you know your business more than anyone, sometimes it can be daunting trying to start and they will be able to advise in the best way possible.</p>
<p>&nbsp;</p>
<p><img class="alignleft wp-image-38996 size-thumbnail" src="https://www.responsesource.com/content/uploads/2018/09/Paul-Hunter-e1537956085475-150x150.png" alt="Paul Hunter" width="150" height="150" /></p>
<p><strong>About the Author</strong></p>
<p>Paul Hunter is the Marketing Manager of <a href="http://www.libertymarketing.co.uk/">Liberty Marketing</a>, a specialist digital marketing agency in Cardiff. As well as being responsible for the overall marketing strategy for the agency, he works with key clients such as Universal Music, Admiral and Happy Beds.</p>
<p>Follow Paul &#8211; <a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" href="https://twitter.com/pm_hunter"><span class="username u-dir" dir="ltr">@<b class="u-linkComplex-target">pm_hunter</b></span></a></p>
<p><em> </em></p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/overcome-common-content-marketing-struggles/">How to Overcome the 4 Most Common Content Marketing Struggles</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>&#8220;We made the mistakes so you don&#8217;t have to&#8221; &#8211; advice from senior PR pros</title>
		<link>https://www.responsesource.com/blog/pr-mistakes-and-advice/</link>
				<comments>https://www.responsesource.com/blog/pr-mistakes-and-advice/#respond</comments>
				<pubDate>Thu, 20 Sep 2018 14:57:57 +0000</pubDate>
		<dc:creator><![CDATA[Kelly Atkin]]></dc:creator>
				<category><![CDATA[PR careers]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Account Executive]]></category>
		<category><![CDATA[Junior PRs]]></category>
		<category><![CDATA[PR advice]]></category>
		<category><![CDATA[PR tips]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=38882</guid>
				<description><![CDATA[<p>I spoke to some senior PR pros to find out what mistakes they made earlier in their career and what they learnt from it. Here&#8217;s their advice for spotting mistakes, improving coverage rates and keeping [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/pr-mistakes-and-advice/">&#8220;We made the mistakes so you don&#8217;t have to&#8221; &#8211; advice from senior PR pros</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p>I spoke to some senior PR pros to find out what mistakes they made earlier in their career and what they learnt from it. Here&#8217;s their advice for spotting mistakes, improving coverage rates and keeping journalists happy.</p>
<h3><span style="color: #ff6900;"><strong>Advice: get others to check over your emails before clicking send </strong></span></h3>
<p><strong>Jess Fairfax, Digital PR Manager, <a href="https://www.kaizen.co.uk/">Kaizen</a></strong></p>
<p>&#8220;There were a few occasions where I had some unfortunate spelling mistakes in emails sent over to journalists, and this could have been avoided by simply having a read-through several times.</p>
<p>Since then, I not only triple-check my emails myself, but it&#8217;s also important to not be afraid of asking another team member for fresh eyes. I try to read the emails to myself aloud to ensure that it flows and makes sense. Even though it is a simple thing to fix, PR can be quite overwhelming and it requires quite a strong sense of time management &#8211; so make sure to allocate enough time to review all your emails while sending off.&#8221;</p>
<h3><span style="color: #ff6900;"><strong>Advice: become a name that journalists can trust</strong></span></h3>
<p><strong><a href="http://www.clairefultonray.co.uk/">Claire Fulton Ray</a>, Freelance PR Consultant</strong></p>
<p>&#8220;When I first started out I made the mistake that most junior PRs make, and that is forgetting that journalists and news desks are incredibly busy and receive hundreds of emails a day! The news that you&#8217;re trying to peddle to them isn&#8217;t always top of their priority if they have a deadline looming so you must be very aware of the time schedules and print runs of each publication to which you pitch your ideas.</p>
<p>In that same vein -be aware of lead times! It&#8217;s no good pitching Christmas gift ideas in December as many publications and online journals would have written and filed their features long before December, and often as early as September!</p>
<p>A lesson I learned early on was that to cultivate an actual working relationship with journalists is crucial. Don&#8217;t just throw stuff at them willy nilly- if you can be as helpful as possible and make your name known, journalists will learn that you are a name they can trust to provide the information, imagery and contacts required in a timely manner (and in the correct format!). If newspapers and magazines know that you are a trustworthy and helpful (polite!) PR then they will be happy to work with you and your name will stand out among tide of other emails flooding their inboxes.&#8221;</p>
<h3><span style="color: #ff6900;"><strong>Advice: only respond to enquiries if they are relevant </strong></span></h3>
<p><strong><a href="http://natalietrice.co.uk/">Natalie Trice</a>, Freelance PR consultant and author</strong></p>
<p>&#8220;I sent a journalist a tenuous ResponseSource enquiry reply and really did get the sharp end of their frustration and they never worked me with me again. I still go red thinking about it now and it was 20 years ago but it taught me only to go back if I really can help.</p>
<p>You get one chance to make a good impression and if you respond with an irrelevant story, they won&#8217;t be impressed. At best they will ignore you, at worst they will come back and give you a stripping down and even block you from their email address.&#8221;</p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2017/10/Blog-header-size-template-5-300x168.png" class="left wp-post-image" alt="Responding to enquiries" srcset="https://www.responsesource.com/content/uploads/2017/10/Blog-header-size-template-5-300x168.png 300w, https://www.responsesource.com/content/uploads/2017/10/Blog-header-size-template-5-768x430.png 768w, https://www.responsesource.com/content/uploads/2017/10/Blog-header-size-template-5-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2017/10/Blog-header-size-template-5-500x280.png 500w, https://www.responsesource.com/content/uploads/2017/10/Blog-header-size-template-5.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/nine-tips-on-responding-to-journalist-enquiries/">
        Nine tips for responding to journalist enquiries    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
         1 Oct 2017    </div>
</div></p>
<h3><span style="color: #ff6900;"><strong>Advice: know which specific topics your client wants to be known for </strong></span></h3>
<p><strong>Laura Hampton, Head of Marketing and Digital PR, <a href="https://www.impressiondigital.com/">Impression</a></strong></p>
<p>&#8220;As a young PR, I&#8217;d seek any available opportunity to get my client featured and that&#8217;s essentially what we were judged by &#8211; our ability to get as much coverage as possible. But that&#8217;s not always best for the client, and the more I&#8217;ve matured, the more I&#8217;ve adapted my approach to place my clients only in the most relevant publications and with the most valuable message for them and their audience.</p>
<p>One way I do that is to agree &#8216;circles of focus&#8217; with my client. We&#8217;ll discuss what topics they&#8217;re willing to discuss and be featured for, where their core offering sits at the centre of the &#8216;target&#8217;, with each additional circle around that representing a set of topics slightly more removed. So for Impression, our core topics are digital marketing and web, but then we are also willing and able to speak about less related topics like general marketing and business.</p>
<p>My advice for young PRs would be to always agree the topics your client is willing to be known for and document them for clarity. Also, maintain communication throughout, as new opportunities may come up. Communication is the key to a happy PR client.&#8221;</p>
<h3><span style="color: #ff6900;"><strong>Advice: tailor your pitches and cut out the jargon</strong></span></h3>
<p><strong>Mark Stuart, Senior Account Director at <a href="https://battenhall.net/">Battenhall</a></strong></p>
<p>&#8220;Reporters are being inundated with &#8220;opportunities&#8221; all day long every day. Research and targeting, therefore, are absolutely crucial.</p>
<p>When I was less experienced, I would send a press release or pitch out to a wave of titles expecting to magically get some great coverage or media interest, only to be surprised when nothing came back. But gradually, as I learned what would get traction and what wouldn&#8217;t, I started to get better responses and more coverage. This would involve reading everything about a media outlet, understanding their audience, being very specific about the journalist I was approaching, mentioning articles they had written that had caught my eye and why they were relevant to what I was offering them.</p>
<p>PR and media relations is a lot of trial and error, but by being as targeted, relevant and specific as possible, you give yourself the best chance of succeeding. And actually speaking or writing like a human, not in business or marketing lingo, goes a long way. Media, in general, hate people &#8216;reaching out&#8217; to them and can smell corporate BS a mile off, so be honest, transparent, and cut out the jargon&#8221;.</p>
<h3><span style="color: #ff6900;"><strong>Advice: be brief and have the right photography</strong></span></h3>
<p><strong>Kasia Bigda, Marketing and Communications Director, <a href="https://www.mrleesnoodles.com/">Mr Lee&#8217;s Noodles</a></strong></p>
<p>&#8220;My initial pitch emails had been around 15 paragraphs long&#8230;.who have time to read that all?! It is a turn off from the start! My most successful pitches had around 3 paragraphs with a link to the press release and to the high res images, with info about stockists and RRP included in the copy. If they want to know more, they will ask.</p>
<p>I also like to paste an image into the email to hopefully entice them with the visuals. Cannot stress enough how many times we have been featured just because we had a jaw-dropping photography! Professional images are worth every penny!&#8221;</p>
<h3><span style="color: #ff6900;">Advice: check your file names and image captions</span></h3>
<p><strong>Sara Tye, Founder and Managing Director, <a href="http://www.redheadpr.co.uk/">redheadPR</a></strong></p>
<p>&#8220;One of the biggest mistakes I made was to send a wrongly labelled photograph out globally to every news desk in the country at the weekend.  I spent the whole Sunday phoning every picture desk to get them to change the picture with the correct file name and embedded caption while I was on the phone.  What I learnt, which I already knew, but then implemented religiously and without question.</p>
<p>Check every attachment on an email by opening it and reading it, before you press send. Don’t skimp on this task or think – it’s OK if you check it before.’</p>
<p>The outcome was – that picture made every national on the Monday and globally online.  It was the correct caption and picture.&#8221;</p>
<h3><span style="color: #ff6900;"><strong>Advice: keep informed with what journalists want to receive</strong></span></h3>
<p><strong>Hannah A’Court, Senior Account Manager, <a href="http://www.neopr.co.uk/">Neo PR</a></strong></p>
<p>&#8220;The mistakes you make might not always have immediate consequences for you, but they can still have an impact. In a previous role, one of my colleagues made an approach to a journalist using historical data. It resulted in a difficult call from a very disgruntled journalist, which had to be taken by a different member of the team with no context or explanation available. Understandably this caused stress on both sides, and did result in some temporary tension with external contacts and some internal! When pitching content, it’s so important to know who you’re talking to, why what you have is relevant and what value you can offer to them. It wasn’t my mistake, but it certainly taught me to always double check my information and keep up-to-date with journalist interests.&#8221;</p>
<h3><span style="color: #ff6900;"><strong>Advice: chase clients when you need to respond to an enquiry quickly</strong></span></h3>
<p><strong><a href="https://uk.linkedin.com/in/alex-mason-b4a31655">Alex Mason</a>, Founder, alexdmasonPR</strong></p>
<p>&#8220;Never be afraid to pester a client for a fast response! There are so many opportunities that come through for inclusion in comment pieces and articles via services like ResponseSource, but they pretty much always have quite a short window of time in which to reply with relevant information. This means that you can&#8217;t hang around when it comes to extracting that information from your client!</p>
<p>Early in my career, many opportunities for great coverage were probably missed because I simply didn&#8217;t hear back from the client quickly enough; but I didn&#8217;t have the guts to put the pressure on and chase them either! Send them a second email, pick up the phone and steal five minutes of their time &#8211; just make sure you put that extra effort in to get the information back to the journalist asap. The client will thank you in the long-run when the coverage comes through, and the journalist you&#8217;ve supplied is much more likely to come to you again if you&#8217;ve been able to help them out with speedy, accurate information!&#8221;</p>
<h3><span style="color: #ff6900;"><strong>Advice: know your key messages before making phone calls</strong></span></h3>
<p><strong>Rebecca Donnelly, Head of Corporate, <a href="https://tytopr.com/">Tyto PR</a></strong></p>
<p>“There are lots pitfalls when doing a classic ‘sell-in’ of a press release or news announcement; mostly associated with not doing your research or taking the time to identify the right journalists before you pick up the phone.</p>
<p>One rookie error that I was guilty of in the early days, and have seen time and again since, is trying to talk a journalist into submission. It can be really nerve-wracking picking up the phone to journalists when you don’t have a lot of experience, and it can be tempting to just keep talking and talking out of nervousness in the hope that if you provide enough information then surely there will be SOMETHING in there that’s interesting! Perhaps the journalist will cover the story just to get you to stop talking? Well, it won’t work, and you might keel over from lack of oxygen!</p>
<p>Be really clear on your one key message before you pick up the phone, have answers prepared for two or three key questions that might come up, and know exactly what you want to ask the journalist – they’ll appreciate your brevity and always ask for more if they’re interested.”</p>
<h3><span style="color: #ff6900;"><strong>Advice: don&#8217;t be afraid to make mistakes</strong></span></h3>
<p><strong>Jodie Brazier, Comms Consultant, <a href="https://toplinecomms.com/">TopLine Comms</a></strong></p>
<p>&#8220;During my first year, I was so worried about making mistakes, but I quickly learnt that mistakes are inevitable, everyone makes them – no matter how senior you are. However, it’s how you react to mistakes and learn from them that’s the most important thing.</p>
<p>The first lesson I learnt was to master the basics – things like setting up calls, sending diary invites with the correct details to the correct people and making sure you’re fully prepared for meetings is vital. Once, during my first few weeks, I messed up sending the call details which meant that our meeting was delayed and we lost precious time talking to one of our clients. I was so embarrassed, but quickly fixed the situation by resending the invites, with the correct details and then apologising for the mishap straight away. I learnt very early on that it really is the little things that count when looking professional in front of clients – like making sure meetings run as smoothly as possible. I also learnt that attention to detail is key – always double check emails – especially if it’s going to a client or to a journalist &#8211; make sure you’re sending it to the right person!</p>
<p>Don’t underestimate the power of good spelling and grammar either and watch out for autocorrect – although it is useful most of the time, it has been known to change my clients’ names to something else automatically. This meant that I once sent a pitch to a journalist with the client’s name spelt wrong because I didn’t notice the autocorrect change. Luckily the journalist knew my client well and it wasn’t a problem, but the lesson remains – proofread everything before it leaves your inbox!</p>
<p>Ultimately, when first starting out in PR don’t be afraid to just go for it – mistakes are bound to happen along the way, but just take a deep breath and think about how to resolve them and make sure they don’t happen again.&#8221;</p>
<p>Did you learn anything useful? Do you have any other tips for PRs? Share them in the comments box below.</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/pr-mistakes-and-advice/">&#8220;We made the mistakes so you don&#8217;t have to&#8221; &#8211; advice from senior PR pros</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>How to switch to new software</title>
		<link>https://www.responsesource.com/blog/how-to-switch-to-new-software/</link>
				<comments>https://www.responsesource.com/blog/how-to-switch-to-new-software/#respond</comments>
				<pubDate>Fri, 07 Sep 2018 09:58:38 +0000</pubDate>
		<dc:creator><![CDATA[Kelly Atkin]]></dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[New tools]]></category>
		<category><![CDATA[PR software]]></category>
		<category><![CDATA[PR tools]]></category>
		<category><![CDATA[Switching]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=38538</guid>
				<description><![CDATA[<p>Anyone who&#8217;s ever changed phone brand will know that switching technology brands can be a time-consuming and daunting task. When you’re so used to doing things in a certain way it can be hard to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/how-to-switch-to-new-software/">How to switch to new software</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p>Anyone who&#8217;s ever changed phone brand will know that switching technology brands can be a time-consuming and daunting task. When you’re so used to doing things in a certain way it can be hard to learn a new process &#8211; especially with tools you use every day without thinking about.</p>
<p>It’s the same when changing the software in your business. Even if you know the new program can save you lots of time in the long-run, in the short term you have to spend time trying to get your head around how to complete even the simplest of tasks. Getting your team using it can be even worse. They’re busy, they don’t have time to be learning how to do essential parts of their job in a new way.</p>
<p>But, with a bit of perseverance, proper training and understanding of the benefits of the new program it can be done.</p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="150" src="https://www.responsesource.com/content/uploads/2018/07/shutterstock_1087923140-300x150.jpg" class="left wp-post-image" alt="" srcset="https://www.responsesource.com/content/uploads/2018/07/shutterstock_1087923140-300x150.jpg 300w, https://www.responsesource.com/content/uploads/2018/07/shutterstock_1087923140-768x384.jpg 768w, https://www.responsesource.com/content/uploads/2018/07/shutterstock_1087923140-1024x512.jpg 1024w, https://www.responsesource.com/content/uploads/2018/07/shutterstock_1087923140-500x250.jpg 500w, https://www.responsesource.com/content/uploads/2018/07/shutterstock_1087923140.jpg 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/how-combining-technology-and-human-curation-gives-a-pr-advantage/">
        How combining technology and human curation gives a PR advantage    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
         3 Jul 2018    </div>
</div></p>
<p>Here are five tips for getting your team using (and loving) a new tool:</p>
<p><strong>1. Get users up to speed before buying</strong></p>
<p>Before committing to new software, make sure the people in your team that will be using the software get a chance to trial or see it in action. It’s great for you to know what the tool does, but if you’re not the one who will be using it day-to-day then get the rest of your team involved too.</p>
<p><strong>2. See what others have done</strong></p>
<p>Check out case studies and user stories to see how other companies have used the software to achieve their goals. This can provide you with insight on what is possible using the tool. It can give you inspiration for how to integrate it into your current processes, and show you what can be done.</p>
<p><strong>3. Know and share the benefits </strong></p>
<p>Why did you choose to change in the first place? Share these with the team so they understand why you are changing. Perhaps it’s a great new feature that you didn’t have in the previous tool, maybe it saves them time, and maybe it integrates better with your other programs. Whatever the reason, if the team know why then they are likely to be more supportive. If you change tool based on price alone, there’s a chance you will be less likely to get on with the new software and it will be harder to convince the team to use it. A software change should always be seen as an upgrade.</p>
<p><strong>4. Give your team time to learn</strong></p>
<p>Whether it’s a live face-to-face demonstration, online screen sharing, webinar, training video, or any other method – your team will need to spend some time getting to know how the new software works. It is also useful to just log into the software and start trying to use it, often you will learn better by just trying to use it.</p>
<p><strong>5. Don’t be afraid to ask for help</strong></p>
<p>Rather than trying to find out how to do something by sifting through help guides and videos, just ask! Software providers understand that their services may be complex for new users. Live chat, account managers and Twitter are all great ways to ask specific questions &#8211; they’ll also be able to provide you with the links you were looking for so you&#8217;ll be able to get the most out of the feature.</p>
<p>&nbsp;</p>
<p>Here at ResponseSource we understand that it&#8217;s a big step to completely change your PR software, that&#8217;s why we provide you with full-access trials of our Journalist Enquiry Service and personalised demonstrations of our Media Contacts Database. You get a dedicated account manager throughout your trial period and for your whole subscription. We provide unlimited training, access to help articles and you can ask us as many questions as you need. If you&#8217;re looking to power up your PR, <a href="http://www.responsesource.com/contact/">chat to us today</a>.</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/how-to-switch-to-new-software/">How to switch to new software</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>Using Instagram to help drive commercial campaigns</title>
		<link>https://www.responsesource.com/blog/using-instagram-to-help-drive-commercial-campaigns/</link>
				<comments>https://www.responsesource.com/blog/using-instagram-to-help-drive-commercial-campaigns/#respond</comments>
				<pubDate>Mon, 20 Aug 2018 08:41:55 +0000</pubDate>
		<dc:creator><![CDATA[Guest Contributor]]></dc:creator>
				<category><![CDATA[Guest blog]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Beth Versleys]]></category>
		<category><![CDATA[Guest post]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Nobull]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=38391</guid>
				<description><![CDATA[<p>A guest blog post written by Beth Versleys, Account Executive at Nobull Founded in 2010, the popularity of Instagram has risen steeply. There are now around 25 million business profiles globally and this incredibly powerful [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/using-instagram-to-help-drive-commercial-campaigns/">Using Instagram to help drive commercial campaigns</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p><em><strong>A guest blog post written by Beth Versleys, Account Executive at Nobull</strong></em></p>
<p>Founded in 2010, the popularity of Instagram has risen steeply. There are now around 25 million business profiles globally and this incredibly powerful social media channel allows businesses to showcase themselves in an aspirational light, whilst promoting strong business growth and a strong, results-driven sales strategy.</p>
<p>Instagram has also allowed ordinary people to create their own communities based on common interests and has catapulted some of them to <a href="https://www.bbc.co.uk/news/business-43389924">paid influencer</a> status, as their images, opinions and reviews gain impressively large follower numbers. Instagram has become a place to look at, research and shop some of the best and most cutting-edge ideas and innovation – from the latest nutrition for gym goers, to the coolest clothes, cutest pet accessories and most wanted skin care kit for beauty fiends.</p>
<p>So, how has Instagram become a key marketing tool for large and smaller brands on such a global scale? New stats released by <a href="https://www.adweek.com/brand-marketing/80-of-instagram-users-voluntarily-connect-with-a-brand-on-the-platform/">Ad Week</a> tell us that 80% of users follow at least one business on Instagram. Therefore, there can be little doubt that reaching your target demographic in a visual, simplistic yet highly strategic way, can be well worth the investment.</p>
<p>Having said that, from a Nobull point of view, Instagram is not always the most appropriate tool for all clients. For example, medicinal products that are heavily regulated will have a challenge. The brands that see the best results from Instagram, tend to be those that are aspirational. Many heavily brought into brands – both people and products &#8211;  create an expectation of how we should look, the products we should be buying and the events we should be hanging out at. For the consumer, Instagram interaction can feel rather like being a part of the ‘in’ crowd.</p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2018/07/Influencer-tips-300x168.png" class="left wp-post-image" alt="Working with influencers" srcset="https://www.responsesource.com/content/uploads/2018/07/Influencer-tips-300x168.png 300w, https://www.responsesource.com/content/uploads/2018/07/Influencer-tips-768x430.png 768w, https://www.responsesource.com/content/uploads/2018/07/Influencer-tips-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2018/07/Influencer-tips-500x280.png 500w, https://www.responsesource.com/content/uploads/2018/07/Influencer-tips.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/tips-for-working-with-influencers/">
        Tips for working with influencers    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
        12 Jul 2018    </div>
</div></p>
<p>Instagram can be key for brand awareness and many new brands are using it religiously to market themselves.  By creating a beautiful feed your brand is personalised and suddenly instantly accessible. Existing and potential customers alike can like and comment in real time, feeling a collaborative part of the lifestyle you’re promoting. Not only are these dedicated followers likely to help extend your brand reach by sharing content with their own friends and followers, the process builds trust.</p>
<p>As consumers, when we trust a brand, we’re more likely to buy directly from them and remain loyal.</p>
<p>Throughout any campaign, user engagement is key, not only for targeting the right followers but also for beating the Instagram algorithms. Content is the key factor. Creating carefully thought out content is engaging and encourages your followers to comment and immerse themselves in your brand. When you respond as a brand to your audience, the system notices your post is doing well and pushes it to the top of your customers’ feeds. When this happens, whether it has been posted two days ago or within the hour, it will reach more people. More potential customers and brand advocates.</p>
<p>Using insights from Instagram and other reporting outlets is integral to any campaign. We build a detailed profile of the audience we are trying to reach on existing client channels. If we are working with a new channel, a testing period will be needed to gain these insights. This testing involves posting a mix of content and boosting it all to the same audience, for the same budget. We then see what followers engage with best. From this, we learn and record what works best for each client and establish a strategy that delivers the best results possible.</p>
<p>Instagram allows us to create a range of different ads to deliver against specific objectives. Visual and creative advertising is an effective way to reach new and existing customers but for it to work effectively you need to keep it simple and outcome focused. Any ad we create, whether it’s for website/profile views or purely for brand awareness, must strike a chord with the audience. That’s essential.  We pick an angle that’s relevant to the demographic and include a strong call to action. If you’ve done your research properly and chosen your words carefully, you can then just sit back and watch your ad create magic for your follower numbers, engagement and sales.</p>
<p>&nbsp;</p>
<p><strong>About the author:</strong></p>
<p><img class="size-thumbnail wp-image-38394 alignleft" src="https://www.responsesource.com/content/uploads/2018/08/beth-150x150.png" alt="Beth Versleys" width="150" height="150" />Beth Versleys, Account Executive at <a href="http://www.nobull-communications.co.uk/">Nobull</a></p>
<p>As an Account Executive, I work on a lot of Nobull’s digital and social campaigns and advise the team, working across Facebook and Instagram daily. I create campaign strategies and work closely with our clients on budget and spend. I also plan and create visual assets for Nobull’s own social media channels.</p>
<p><a href="https://www.instagram.com/nobullcomms/">Nobull Instagram</a></p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/using-instagram-to-help-drive-commercial-campaigns/">Using Instagram to help drive commercial campaigns</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
		<item>
		<title>Twitter tips for PRs from journalists</title>
		<link>https://www.responsesource.com/blog/twitter-tips-from-journalists/</link>
				<comments>https://www.responsesource.com/blog/twitter-tips-from-journalists/#respond</comments>
				<pubDate>Thu, 26 Jul 2018 09:32:17 +0000</pubDate>
		<dc:creator><![CDATA[Vanessa McGreevy]]></dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[PR advice]]></category>
		<category><![CDATA[Twitter search]]></category>
		<category><![CDATA[Twitter tips]]></category>

		<guid isPermaLink="false">https://www.responsesource.com/?p=37612</guid>
				<description><![CDATA[<p>ResponseSource&#8217;s Media Contacts Database now lets you search journalists by what they tweet about so that you can identify those who might cover your stories, avoid those who wouldn&#8217;t touch it, and understand the media [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/twitter-tips-from-journalists/">Twitter tips for PRs from journalists</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p>ResponseSource&#8217;s Media Contacts Database now lets you search journalists by what they tweet about so that you can identify those who might cover your stories, avoid those who wouldn&#8217;t touch it, and understand the media you want to work with even better.</p>
<p>We ran a couple of searches ourselves to see what journalists have been saying about PR professionals and press releases recently. The same themes may come up again and again but journalists come up with some entertaining ways to express their frustration (and occasional admiration) for the way PR professionals work with them. Here are a few highlights from June and July.</p>
<p><strong>How to pitch your story (and what not to do)</strong></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Hey PR bosses.</p>
<p>Getting your most junior staff member to ring up before sending a press release, then sending it, and then getting them to ring me again to say they&#8217;ve sent it, and then ringing me again to ask if I&#8217;ve read it&#8230;</p>
<p>Will not get us to cover a story. Ever.</p>
<p>— David Byers (@davidbyers26) <a href="https://twitter.com/davidbyers26/status/1016625999683948544?ref_src=twsrc%5Etfw">July 10, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">PSA for the 100th time, if you change something in a press release and re-send it, TELL ME WHAT YOU CHANGED. Signed, all journalists.</p>
<p>— Adam Fenwick (@Adam_Fenwick) <a href="https://twitter.com/Adam_Fenwick/status/1018650377481269249?ref_src=twsrc%5Etfw">July 16, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Note to PRs: if you&#8217;ve got a press release, just email it to me. There&#8217;s no need to call me to tell me all about it.</p>
<p>— Dominic Walsh (@walshdominic) <a href="https://twitter.com/walshdominic/status/1007583874476642304?ref_src=twsrc%5Etfw">June 15, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">
</blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Some general advice for press officers and PRs: make sure you&#8217;ve hung up properly before describing me in all my glory.</p>
<p>— Anna Isaac (@Annaisaac) <a href="https://twitter.com/Annaisaac/status/1011630458868846594?ref_src=twsrc%5Etfw">June 26, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><br />
<strong>When to send a press release</strong></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Hey public relations peeps, if your press release says 9 am, start around 9 am. We journalists that are here to cover your events are freaking busy and wasting 45 minutes while people just slam mimosas 8 hour early of that 5 o&#8217;clock mark is no good for anyone involved.</p>
<p>— Dan Boudreaux (@Pallydan7779) <a href="https://twitter.com/Pallydan7779/status/1017053483441192961?ref_src=twsrc%5Etfw">July 11, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Got my first Christmas press release today on the day I finished work to go on my summer holidays. <img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f644.png" alt="🙄" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f44a.png" alt="👊" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>— Sally McLean (@journogirlsal) <a href="https://twitter.com/journogirlsal/status/1017495447529775105?ref_src=twsrc%5Etfw">July 12, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">A ridiculously busy day on <a href="https://twitter.com/hashtag/health?src=hash&amp;ref_src=twsrc%5Etfw">#health</a> and <a href="https://twitter.com/hashtag/science?src=hash&amp;ref_src=twsrc%5Etfw">#science</a> today &#8211; so much around for tomorrow&#8217;s <a href="https://twitter.com/hashtag/newspapers?src=hash&amp;ref_src=twsrc%5Etfw">#newspapers</a>. If you&#8217;re a <a href="https://twitter.com/hashtag/PR?src=hash&amp;ref_src=twsrc%5Etfw">#PR</a> thinking of sending out a story this afternoon for edition, hold off! &#8211; and you should be sending press releases early morning anyway&#8230;</p>
<p>— Shaun Wooller (@shaungw) <a href="https://twitter.com/shaungw/status/1019179482748456960?ref_src=twsrc%5Etfw">July 17, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Just had my first press release about Christmas. No! <a href="https://twitter.com/hashtag/ItsJuly?src=hash&amp;ref_src=twsrc%5Etfw">#ItsJuly</a> <a href="https://twitter.com/hashtag/Heatwave?src=hash&amp;ref_src=twsrc%5Etfw">#Heatwave</a> <a href="https://twitter.com/hashtag/keepyourfakesnow?src=hash&amp;ref_src=twsrc%5Etfw">#keepyourfakesnow</a></p>
<p>— Bec Clancy (@becclancy) <a href="https://twitter.com/becclancy/status/1014155066792701952?ref_src=twsrc%5Etfw">July 3, 2018</a></p></blockquote>
<p>&nbsp;</p>
<p><b>Accurate, readable press releases</b></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">I don&#8217;t usually cover stationery on the travel pages but when you get a press release about stationery there&#8217;s one word you hope might be spelled correctly&#8230;</p>
<p>— Nigel Thompson (@MirrorTravelEd) <a href="https://twitter.com/MirrorTravelEd/status/1017354446416830464?ref_src=twsrc%5Etfw">July 12, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Dealing with a press release and the second sentence is five and a half lines long <a href="https://t.co/S5CFrEzR15">pic.twitter.com/S5CFrEzR15</a></p>
<p>— Lauren Franklin (@Franklinsays) <a href="https://twitter.com/Franklinsays/status/1009798165615300609?ref_src=twsrc%5Etfw">June 21, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Hello respected PR colleagues &#8211; your job is hard enough without we journalists being grumpy (although we sometimes are), but really, most of us stop reading press releases the moment we see this. You aren&#8217;t singing for the Four Tops, and neither are we&#8230; <a href="https://t.co/GYyAvu3TPS">pic.twitter.com/GYyAvu3TPS</a></p>
<p>— Will Leitch (@WillLeitch) <a href="https://twitter.com/WillLeitch/status/1004720005009702912?ref_src=twsrc%5Etfw">June 7, 2018</a></p></blockquote>
<p>&nbsp;</p>
<p><!-- also read promo
//////////////////////////////////////////////// -->

<div class="c-fc-item c-fc-item--outline c-fc-item--also-read | u-margin-bottom | clearfix">

    <h2 class="c-heading c-heading--l3"> Also read...</h2>
    <div class="c-fc-item__img">
                    <img width="300" height="168" src="https://www.responsesource.com/content/uploads/2018/06/Copy-of-Blog-header-size-template-9-300x168.png" class="left wp-post-image" alt="Digital news" srcset="https://www.responsesource.com/content/uploads/2018/06/Copy-of-Blog-header-size-template-9-300x168.png 300w, https://www.responsesource.com/content/uploads/2018/06/Copy-of-Blog-header-size-template-9-768x430.png 768w, https://www.responsesource.com/content/uploads/2018/06/Copy-of-Blog-header-size-template-9-1024x574.png 1024w, https://www.responsesource.com/content/uploads/2018/06/Copy-of-Blog-header-size-template-9-500x280.png 500w, https://www.responsesource.com/content/uploads/2018/06/Copy-of-Blog-header-size-template-9.png 1124w" sizes="(max-width: 300px) 100vw, 300px" />            </div>
    <a class="c-fc-item__title" href="https://www.responsesource.com/blog/pr-pitching-in-a-digital-age/">
        PR pitching in a digital age    </a>
    <div class="c-fc-item__date | u-margin-bottom-none">
        27 Jun 2018    </div>
</div></p>
<p>&nbsp;</p>
<p><strong>Keeping an accurate media database</strong></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Which PR agency has screwed up their mail merge database so that &#8216;Hi Alex&#8217; now appears with a set of notes about me next to it? <a href="https://t.co/69w4Io6yTS">pic.twitter.com/69w4Io6yTS</a></p>
<p>— jonathan van ness stan account (@alexscroxton) <a href="https://twitter.com/alexscroxton/status/1014450238952824832?ref_src=twsrc%5Etfw">July 4, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">How did I end up on distribution lists for press releases about new dog food brands?</p>
<p>And why are the people writing these releases not making them almost entirely pictures of dogs? Tactical error.</p>
<p>— James Connington (@JamesConnington) <a href="https://twitter.com/JamesConnington/status/1006902031473258496?ref_src=twsrc%5Etfw">June 13, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">This year I’ve received <a href="https://twitter.com/hashtag/edfringe?src=hash&amp;ref_src=twsrc%5Etfw">#edfringe</a>-related press releases addressed to Ahsley, Mr Davies (hey, that’s my *dad’s* name, guys!) and David, but this is the freshest approach so far. <a href="https://t.co/38mz2DdUPN">pic.twitter.com/38mz2DdUPN</a></p>
<p>— Ashley Davies (@MsAshleyDavies) <a href="https://twitter.com/MsAshleyDavies/status/1015874384286900224?ref_src=twsrc%5Etfw">July 8, 2018</a></p></blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Number of stories I&#8217;ve written about companies receiving VC funding in the last 5 years: zero. Number of pitches about funding each week: at least 3. This is why journalists get grumpy with PRs.</p>
<p>— Simon Sharwood (@ssharwood) <a href="https://twitter.com/ssharwood/status/1011362984898191360?ref_src=twsrc%5Etfw">June 25, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">PRs keep emailing and calling me about the World Cup when I have never expressed any interest in football whatsoever. I do not know why they bother. Genuine question to other PRs about why they are bothering to contact me? Shouldn&#8217;t they be contacting sport journalists?</p>
<p>— Caroline Mortimer (@CJMortimer) <a href="https://twitter.com/CJMortimer/status/1007199109663612928?ref_src=twsrc%5Etfw">June 14, 2018</a></p></blockquote>
<p>&nbsp;</p>
<p><strong>Getting a name for yourself as a reliable source</strong></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Losing the will here, as PRs keep letting me down after assuring me they can get me quotes for features I&#8217;m writing. This not only delays deadlines but also means more stress. At least when I&#8217;m writing books (fiction or non-fiction), I&#8217;m mainly relying on my own (in)competence.</p>
<p>— Victoria Goldman <img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f4da.png" alt="📚" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f49c.png" alt="💜" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f4dd.png" alt="📝" class="wp-smiley" style="height: 1em; max-height: 1em;" /> (@VictoriaGoldma2) <a href="https://twitter.com/VictoriaGoldma2/status/1016644396119416832?ref_src=twsrc%5Etfw">July 10, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">When a brilliant, erudite expert who you’ve featured in many a story and who has been enthusiastic and happy with each one suddenly signs up to expensive PR agency and is told: ‘Let all journalist requests come through us’. One to cross off contacts list. <img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f615.png" alt="😕" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>— Jill Foster (@JournalistJill) <a href="https://twitter.com/JournalistJill/status/1007182218630922240?ref_src=twsrc%5Etfw">June 14, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>&nbsp;</p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">JUST AS A PR FYI &#8212;</p>
<p>I write mostly the same thing just about everywhere, so if you ASK for a specific title (and you all know what I mean), then you&#8217;re pitch will unfortunately be binned.</p>
<p>I decide what goes where, sorry kids.<a href="https://twitter.com/hashtag/journorequest?src=hash&amp;ref_src=twsrc%5Etfw">#journorequest</a> <a href="https://t.co/jrtDTPBr7N">pic.twitter.com/jrtDTPBr7N</a></p>
<p>— Adrían Bridgwater (@ABridgwater) <a href="https://twitter.com/ABridgwater/status/1019899454604881920?ref_src=twsrc%5Etfw">July 19, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>&nbsp;</p>
<p><strong>What to include in a press release (and what not to include)</strong></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">PRs: if you’re sending a press release about a hotel, isn’t it a good idea to put the room rate on it???</p>
<p>— Jane Knight (@janeeknight) <a href="https://twitter.com/janeeknight/status/1016706779990974470?ref_src=twsrc%5Etfw">July 10, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Lord preserve me from crappy press releases with tenuous comparisons to 1966 to try to claim World Cup relevance</p>
<p>— Tim Wallace (@Tim_Wallace) <a href="https://twitter.com/Tim_Wallace/status/1003591040903806976?ref_src=twsrc%5Etfw">June 4, 2018</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">why do not PRs etc invest in wetransfer pro or dropbox so that links do not expire? it&#8217;s probably cheaper than putting on some posh dinner&#8230;</p>
<p>— Barbara Chandler (@sunnyholt) <a href="https://twitter.com/sunnyholt/status/1021674365618999296?ref_src=twsrc%5Etfw">July 24, 2018</a></p></blockquote>
<p>&nbsp;</p>
<p><strong>Supporting journalism</strong></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">PRs, if I sent every PDF over every Monday morning to my many ‘PDF request’ emails I wouldn’t even start work until the afternoon. ‘Buy papers/magazines’ is my new request. Help us have a place to publish content for these PDFs you so desire <img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f4aa-1f3fb.png" alt="💪🏻" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>— Emma Victoria Jones (@JonesEmmie) <a href="https://twitter.com/JonesEmmie/status/1018785001045938176?ref_src=twsrc%5Etfw">July 16, 2018</a></p></blockquote>
<p>If you&#8217;d like to see more of these tips straight from what journalists are saying on Twitter, let us know &#8211; or if you&#8217;d like to see what our Twitter search function could do for you, <a href="https://www.responsesource.com/pr/mediadatabase/">get in touch for a demo</a>, or training session if you&#8217;re already a subscriber.</p>
<p>The post <a rel="nofollow" href="https://www.responsesource.com/blog/twitter-tips-from-journalists/">Twitter tips for PRs from journalists</a> appeared first on <a rel="nofollow" href="https://www.responsesource.com">ResponseSource</a>.</p>
]]></content:encoded>
							<wfw:commentRss></wfw:commentRss>
		<slash:comments>0</slash:comments>
							</item>
	</channel>
</rss>