When I started this business back in 1997 my philosophy was to help journalists and PR professionals communicate and collaborate effectively.

Nowhere is this thinking better illustrated than in our ResponseSource Journalist Enquiry Service. It puts journalists and other media creators at the heart of the process.

This culture of putting content creators at the front of mind is what informs everything we do. Whether you’re talking about the Journalist Enquiry Service, Media Contacts Database, Press Release Wire or Freelance Journalist Profiles, it’s our close relationship with the media that gives you the edge.

This thinking has driven our growth. But along the way we created different brands as we introduced services. Consequently the links between the services and the values they share were not always obvious.

So we’re going to be making the switch from five distinct brands to just one. And the brand we are going to use is the one that most clearly reflects our media-centric philosophy: ResponseSource.

The switch will be complete on 4 January 2016, when our branding will change online and all our services will appear on the responsesource.com website.

We’re even changing the company name to ResponseSource Ltd, though the people and the culture behind the name will of course be just the same. You can see more details on the thinking behind all this in this internal document.

This is all about how we communicate what we do with our community of journalists, PR professionals and other users – so if you’ve got any thoughts I’d love to hear them.