Communicator London has added Lavazza and Carte Noire to its growing client portfolio.

Headed up by managing director Danielle Smith, Communicator will drive Lavazza’s social activity by defining its overarching social media strategy, creative, managing all influencer marketing activity and working to grow its social commerce offering.

In addition, Communicator will handle the creation and execution of all social content and campaigns for Lavazza’s sub-brands, including Carte Noire, which the agency has been tasked with elevating through a social-first strategy in the UK.