InPost has appointed Red Lorry Yellow Lorry as its UK PR agency.

The lorries have been appointed to strengthen InPost’s market position and raise the company’s profile in the UK.

The campaign will be managed by Red Lorry Yellow Lorry from its London headquarters. The first step will be to build out InPost’s corporate messaging, followed by the development of compelling content to communicate the value proposition of the company’s automated parcel lockers. The campaign will target key stakeholders in the retail and ecommerce sectors through a combination of thought leadership, media interviews, speaking engagements, and research campaigns.