YO! has selected W as its retained consumer PR agency to spearhead the next phase of the company’s evolution as it celebrates its 20^th anniversary year. The appointment follows the company’s evolution from YO! Sushi to YO! in 2016, with a Japanese inspired identity as it expands into the US, Middle East and further into Europe.

W’s campaign plans to reinvigorate the YO! brand through new store launches and product storytelling. W will also support YO!’s regional roll out via traditional PR and local influencer programmes.