Cancer Research UK has selected W to secure top-tier talent for its World Cancer Day event, taking place on 4 February.

The annual event aims to save millions of preventable deaths each year by raising awareness of the disease, educating the public, and pressing governments and individuals across the world to take action.

The appointment follows W’s recent successful talent and influencer campaign for blood cancer charity DKMS, which saw the agency garner support from the likes of Liv Tyler and Poppy Delevingne.