Aspectus will launch SME lender Wirefund this summer alongside marketing agency RAND and digital agency Chalk Social.

Aspectus will be part of an integrated launch campaign covering paid and earned media as well as search engine marketing. The launch will target SMEs and entrepreneurs, aiming to show that Wirefund has the funds to help them grow or protect their businesses. Aspectus’ specialist financial services communications team will take responsibility for non-paid traditional and social media.