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News / Consumer

Red magazine celebrates 15th birthday with interactive covers

By ResponseSource
8 Mar 2013
news@responsesource.com

Hearst's Red magazine has marked its 15th birthday with four interactive covers for its April issue. 

Models Alex Wek, Laura Bailey, Erin O'Connor and Maggie Rizer feature on each of the front covers, and can wish Red a "happy birthday" when reader's use the Aurusama app on their iPad or smartphone and hold their device over the magazine. 

The April birthday edition went on sale 6 March. 

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