Womenswear label NEON ROSE has appointed Think Publicity to oversee its press and publicity.

Think will continue to manage the brand development having created the initial brand concept.

The debut Spring/Summer 13 collection is set to launch next month, offering trend-led pieces at affordable prices. Aimed at 15-25 year olds, the line includes embellished tops and collars, acid wash denim shorts and skirts, tie dye crop tops, denim pinafores, floral dresses and side-slit chiffon maxi skirts.

Charlene Campbell has also joined Think Publicity as account manager to work across the agency's fashion clients in the London office. Previously at Bryan Morel and Radiator PR she is the contact for all samples, enquiries and appointments.